About
Build activities that create real value, guided by purpose, then share what that success produces.
NOORINOOH now shines across four continents: the Americas, Africa, Europe and Asia.
Through four areas of expertise we pursue a single ambition: build activities that create value, turn their success into positive impact, then share what they produce.
نور
“Noor” (نور) means “light” in Arabic.
It is this light that inspires the house: a light that guides decisions, puts people at the centre, and gives meaning to the creation of value.
We advise, we build, we invest and we help.
But first of all, we make sure that what we undertake creates real, fair and lasting value for the people it concerns.
Because trust is built in the consistency between what we say and what we do.
Because every decision has consequences and deserves to be taken with discernment.
Because the value created finds its full meaning when it is put at the service of others.
After a path through leading engineering and business schools, then nearly twenty years inside international groups, the founder chose to build differently. With a simple conviction: put people back at the centre of decisions, put economic activity at the service of others, and contribute, in his own measure, to the common good.
NOORINOOH is first of all the extension of a vision. That of an entrepreneur who wanted to build a simple, coherent model.
A founding principle at the heart of our model.
01
Secure the longevity of our activities, invest in talent, tools and the means needed for lasting development.
02
Support the initiatives, companies and projects that help build tomorrow’s economy.
03
Support concrete actions for people in need. Our purpose, our structural commitment.
