The light of responsible business
Four crafts, one purpose:
Serving Humankind.
NOORINOOH advises, designs, automates and invests.
One third of profit goes to Humankind — written at the heart of our model.
At a glance
At a glance
Business lines
One purpose, four domains
Each domain has its own craft, deliverables and clients. All are held to the same standard, and all feed the same humanitarian third.
Consulting — strategy & management
Vision, strategy, governance, transformation. We work alongside chief executives on the decisions that bind them, with rigour and discretion.
See the practice →
E-commerce — physical & digital products
We design and operate our own products. Chosen materials, respected craft, objects made to last rather than to sell out by season.
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Artificial intelligence — automation
We put AI into the work, then we run it. Two automations in production in fourteen days, on your real stack.
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Investment — early stage & real assets
We invest at the early stage, in land, and in companies building lasting value. Thesis and principles stated up front.
See the practice →Our purpose
Uman: the third that is not ours
One third of NOORINOOH’s profit funds schools, wells and local projects. It is not a philanthropy budget agreed at year end — it is one share of the split, ranking equally with the company and with investment.
Uman — humanitarian
Schools, access to water, projects run with local partners. Funded by the humanitarian third, with no public fundraising.
Discover Uman → ModelProfit, split in three equal parts
The company, for continuity and for talent.
Investment, for tomorrow’s economy.
People, for those in need.
Three equal shares, settled once and for all.